Privacy Policy
Last updated: April 2026
1. Introduction
SkinAlchemy NYC (“SkinAlchemy,” “we,” “us,” or “our”), located at 38 W 28th Street, 5th Floor, New York, NY 10001, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website skinalchemy.nyc (the “Site”) or use our services.
2. Information We Collect
Information you provide directly: When you book a consultation, submit a contact form, ask a question, or communicate with us, we may collect your name, email address, phone number, photographs of your skin (if you choose to upload them), and any other information you voluntarily provide.
Automatically collected information: When you visit our Site, we may automatically collect certain information including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We use cookies and similar tracking technologies to enhance your experience on our Site.
Health-related information: In the course of providing our services, you may share information about your skin condition, medical history, medications, or prior treatments. This information is collected solely to assess your suitability for treatment and to provide safe, effective care.
Payment information: Consultations are free, so no payment information is collected at booking. If you move forward with treatment, payment is processed in person at the studio.
3. How We Use Your Information
We use the information we collect to:
- Respond to your consultation requests and inquiries
- Schedule and manage your appointments
- Assess your suitability for our treatments
- Provide, maintain, and improve our services
- Send you appointment reminders, confirmations, and aftercare instructions by email and/or SMS text message
- Send promotional communications (only with your consent; you may opt out at any time)
- Analyze Site usage to improve our website and user experience
- Comply with legal obligations
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:
- Service providers: We may share information with trusted third-party service providers who assist us in operating our website, managing bookings, processing payments, or sending communications — solely for the purpose of performing those services on our behalf. This includes our SMS provider (Twilio Inc.), our email provider, and our scheduling software.
- Legal requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Photographs
If you upload photographs of your skin through our consultation forms, these images are used solely to assess your suitability for treatment and to prepare for your appointment. We will never share your photographs publicly, on social media, or for marketing purposes without your explicit written consent. Before-and-after photos used on our website or social channels are shared only with the express permission of the client, and identifying features are obscured unless the client agrees otherwise.
6. SMS & Text Message Communications
By providing your mobile phone number when you book a consultation or treatment session, you expressly consent to receive transactional SMS text messages from SkinAlchemy NYC related to your appointments. These messages may include:
- Appointment reminders (typically sent the day before your scheduled appointment)
- Appointment confirmations and rescheduling notifications
- Aftercare instructions and follow-up messages related to your treatment
- Replies to questions you have sent us by text
Message frequency: Message frequency varies based on your appointments and interactions with us. Most clients receive 1–4 messages per month.
Carrier rates: Message and data rates may apply. Check with your mobile carrier for details.
How to opt out: You may opt out of SMS messages at any time by replying STOP to any message you receive from us. After replying STOP, you will receive one final confirmation message and no further messages will be sent. You can opt back in at any time by replying START.
How to get help: Reply HELP to any of our messages for assistance, or contact us at +1 (646) 266-7869 or [email protected].
Phone number sharing: Your mobile phone number and the contents of SMS messages are shared only with our SMS provider (Twilio Inc.) for the sole purpose of delivering messages to you. We do not sell, rent, or share your mobile phone number with third parties for marketing or any other purpose.
SMS consent is not a condition of receiving our services. You may decline SMS communications at any time without affecting your ability to book or receive treatments — we will simply communicate with you by email or phone instead.
7. Cookies & Tracking Technologies
Our Site uses cookies and similar technologies to improve functionality, analyze usage patterns, and personalize your experience. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of the Site.
We may use third-party analytics tools (such as Google Analytics) that collect information about your use of the Site. This information is aggregated and anonymized and is used to understand how visitors interact with our Site.
8. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Consultation records and treatment notes are retained in accordance with applicable healthcare and business record-keeping requirements.
10. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us at [email protected].
11. Third-Party Links
Our Site may contain links to third-party websites (e.g., Instagram, Google Maps). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.
12. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
SkinAlchemy NYC
38 W 28th Street, 5th Floor
New York, NY 10001
[email protected]
+1 (646) 266-7869